Real estate photographers are professionals who know how to make every property look its best. They're essential to creating attractive listings that help you sell your investment properties as quickly as possible.
According to MarketingLTB, around 70% of homebuyers skip listings with poor quality photos altogether. It's a handicap that can be combatted with the head start of professional real estate photography.
Why You Need Professional Real Estate Photographers
Real estate photography is a consistent way to highlight your property. You'll notice the results in better responses to your listings.
Consistent Results
Think back to taking photos with your friends on a vacation. It's almost inevitable that a few turn out horribly.
This is too great a risk to take with investment property photography. Every photo needs to have consistently pleasing lighting and colors. Professional real estate photographers can provide this consistency. No matter which picture potential buyers look at, it'll be the best possible image.
Highlighting Your Property
Pictures taken with care help your property stand out. They highlight the features that make your property stand out from all the others. Even a small feature can be a selling point.
Does the property have a relaxing pool? It'll be photographed in the best possible light.
Professional photographers also know how to use these features to create an emotional connection between potential buyers and the property. The images will help them imagine themselves in it.
Better Listings
Listings with better photos get more views and listings. They sell faster. You'll also get higher sales prices. Photos can be the difference between having an investment property sit and lose value and returning your investment quickly.
Do Realtors Pay for Photos?
According to RubyHome, the average cost of a real estate photographer is around $230 for 10-25 photos. It depends on the photographer's experience. The location and size of the home also play a major role.
Most realtors are willing to pay for photos themselves because they're one of the best property marketing strategies. They have a major impact on how many eyes see your property and how enticing those marketing efforts become.
How Many Photos Should a Photographer Give?
When it comes to real estate photography, quality is more important than quantity. The goal is to highlight key features.
The general guideline is one real estate photo per 100-150 square feet. Get at least five shots of the entire house. Aim for 22-27 high-quality shots overall.
How to Find the Best Real Estate Photographers
The most important thing to look for in terms of real estate photography is experience. Check their portfolio for proof of their talent and ask for reviews from past clients.
Check Their Experience
Real estate photography requires a different skillset. They need to know what appeals to buyers. They must also be able to set up lighting and angles to meet these demands.
Make sure that they have the experience to understand these nuances. This could come through asking questions or by checking their past work.
Check Their Portfolio
Any photographer worth their salt will have a portfolio full of professional real estate photos. Look at them all, focusing on variety and quality.
The portfolio should contain a range of interior and exterior shots. This proves they can handle whatever features you need to highlight.
Look for Reviews and Testimonials
Reviews and testimonials are arguably the best proof of a photographer's quality other than their portfolio. Listening to what past clients thought of them helps you determine if they'll provide high-quality service.
Check Their Equipment
The best real estate photographers need top-quality equipment. Look for the most modern setup, with tools such as:
Mirrorless cameras
DSLRs
Wide-angle lenses
Professional lighting
Drones are becoming increasingly popular. They're especially helpful for video tours and for taking pictures of large properties.
You should also check on the photographer's post-processing equipment. See what programs they use to ensure each real estate photo looks its best after it's taken.
Check Their Rates
Get a comprehensive overview of the real estate photographer's rates. Find out what they charge for each service, from a single photo to a video tour. Pay attention to any additional fees.
This step ensures you're not surprised when the bill comes. It also helps you find a photographer who meets your budget.
Consider Customer Service
Real estate photography services require back-and-forth communication about what you need and how you think the results look. That's why checking the customer service of any option you're considering is so important.
Check their communication and customer service from the first moment you speak to them. Is scheduling your first appointment a headache? Did the staff treat you unkindly or refuse to answer your questions? Move on to another option.
Frequently Asked Questions
What is the Golden Rule of Photography?
The Golden Ratio is a photography rule that says each photo should try to reach a width-to-height ratio of 1:1.68. The rule has also shown up in nature and other forms of art because it's visually pleasing.
Ask your photographer if they know about the rule because most professionals will. It speaks to their experience.
You can also use the Golden Ratio to judge their portfolio. See how many of their past photos meet it.
The Golden Rule isn't a dealbreaker, though. There have been many beautiful photos with slightly different ratios.
What Home Improvements Increase Home Value?
The best home improvements in terms of increasing value include:
Garage door replacements
Entry door replacements
Siding replacements
Kitchen remodels
Deck additions
Bathroom remodels
Window replacements
Basement remodels
Getting these improvements will make your home look more attractive and expensive in every photo. You should also tell your photographer to highlight them in their photos.
Find the Best Real Estate Photographers Today
Professional real estate photographers provide more consistent results. You'll get a wide range of beautiful options for your listings.
They understand the nuances of real estate photography, such as which areas to highlight. Your listings will be viewed more often and lead to higher sales prices.
Investorbootz works to smooth processes that hold property investors down. We connect you with the best professionals to save you time on every deal.
We have a network of professional photographers who provide reliable, efficient results. They offer everything from comprehensive packages to quick walkthroughs.
Get a demo of our platform today.
